Where street addresses run out
Most deliveries in Addis Ababa are described, not addressed: a building next to a landmark, a gate behind a church, a shop across from a bank. A checkout form that only understands street names sends riders to call the customer for directions, order after order.
Geocoding searches landmarks, businesses and neighbourhoods by the names people actually type, and returns a coordinate for the order.
From a pin to a place
When a customer drops a pin instead, Geocoding works the other way: it turns the coordinate into the nearest named place. The rider sees "next to the pharmacy on Africa Avenue", not a pair of numbers.
The closest kitchen, by road
With several branches, the nearest one on the map isn't always the fastest to reach. One-to-many compares travel time from the customer to up to five branches in one request, so each order goes to the kitchen or store that gets it there first.